1. Executive Summary
Nue Smart Home has a unique advantage in terms of its Products and services. It’s collaboration with, one of the world’s leading wireless home automation products manufacturers coupled with its technical expertise and business acumen in the Indian market has shown wonderful results in the past couple of years and will continue to excel going forward.
Nue is comprised of excellent management team, coming from various backgrounds such as security, telecom, insurance, and others, with years of experience.
Indian market has a huge potential for the home automation industry which gives us an opportunity to change people’s life’s as well as grow as a business entity.
2. Brand Story
Nue’s vision is to provide customers with comprehensive smart home products and solutions that are beautifully designed, affordable, and easy to use.
Nue Smart Home, as a new scenario brand, transforms from products to scenario solutions, covering balcony, kitchen, bathroom, air quality control, household water supply and home audio and video. Moreover, Nue utilizes the smart home cloud platform to connect users, enterprises, and ecosystems to provide more customized solutions.
Nue is committed to bring energy efficient solutions to customers and our products have extremely low energy consumption. Our product design is simple and sleek, followed by “less is more” design philosophy. To serve as many customers as possible, Nue products support all major platforms including Apple HomeKit, Google Assistant, Amazon Alexa, and Mi Home.
The all-new Nue opens more possibilities, smart home experiences that go beyond your imagination and a lifestyle with cutting-edge technologies. Sensing Technologies for a Carefree Life. Security Features for a Smart Sharing Network.
3. Company Description
Promoters and Shareholders
Switch Plus is one of the most prominent telecom, security, and Automation trading companies in India. Distinguished for its dynamic growth, prosperity, and stability, Switch Plus has been supplying products and technological solutions to industries, installers, and integrators since its foundation in 2016. With operations all over India, Switch Plus have specialized in automation and security markets.
The company was set up in 2016 operating exclusively for telecom integrations mostly overseas. In 2018, the company forayed into sales and distribution of home automation and security systems by establishing switchplus.com.
Proceeding with the growth plan, Switch Plus entered the home automation market in the early Year 2018. Laying the foundations for the future expansion it made strategic partnerships with leading manufacturers across globe
Products and services
Switch Plus is the first to open the Nue store in India offering exclusively products. Through its subsidiary Nue Smart Home, Switch Plus has introduced, integrated, and sold many Smart Home products throughout India. NUE has been founded by Switch Plus management team as a subsidiary to handle all its Smart Home needs in India. Since then, Nue has grown into a one stop shop for all the Smart Home products to many integrators in India.
NUE offers products that are designed and manufactured for Indian subcontinent such as Lighting, Climate Control and Heating, Security and Safety, Energy Saving or Assisted Living. Some of these include,
Long Term Aim of the Business
Switch Plus’s focus is to make Nue the biggest and best in automation industry. Nue Smart Home’s mission is to be a leader in the distribution of the home automation solutions to a broad spectrum of users. Our goal is to be the leader in the automation industry and to enhance and improve distribution through excellence in communication, training, education, and services.
Keys to Success
Nue Smart Home’s keys to success are:
4. Marketing/Sales Strategy
NUE will continue to implement its strategies for reaching the target market, arousing their interest in its products, and delivering the product to them in sales.
NUE intends to position its product as the world’s best wireless home automation solution available in the market and differentiate it from its competitors:
NUE will sell home automation products to the target market as described below.
NUE is confident that it will reach the intended market efficiently, by implementing the sales channels and strategies. NUE intends to retain the brand pricing and positioning, the logistics, and the overall integration with the sales strategy.
Nue intends to set the price charged for its products and services based on the considerations as noted below:
Marketing and Communications Strategy
Nue will promote products and its automation service in the marketplace. Following are a few marketing and communications strategy that Nue intends to implement:
Advertising – Nue is working on running a nationwide campaign in collaboration with the India’s leading teleco.
5. Testing and Training
Nue will continue to have ongoing Testing as an activity of the company that will ensure all products that it will distribute and sell adhere to the Indian market standards and conditions.
Nue is working towards collaborating with on its product testing. Nue has an extensive testing centre set up and well experienced engineers on board for testing various products.
Nue has undertaken planned employee and management development to maintain a skilled workforce. This will also tie in with the future market developments and any new product or service developments. Current training and support activities will be quadrupled in effect of adding new installers and dealers to the network.
All integrators will be required to undergo on-site training once every 6 months and online training once every month. All management, local distributors and dealers will be required to undergo mandatory training once every month.